Every year, Americans spend billions of dollars to treat chronic back conditions alone, and an increasing number of them are turning to chiropractors. There are over 40,000 chiropractors employed throughout the United States, but many of these practitioners are self-employed.
They work alone or in small groups, and for the sake of their businesses, they need to be able to attract and retain patients. Marketing can be difficult with potential clients who tend to have much more interest in social media than in traditional methods of outreach (health fairs, brochures, television commercials).
To be licensed, chiropractors typically complete a four-year program after college. They obtain their D.C. degree (Doctor of Chiropractic) and then are licensed by the state in which they practice. Th