Every year, Americans spend billions of dollars to treat chronic back conditions alone, and an increasing number of them are turning to chiropractors. There are over 40,000 chiropractors employed throughout the United States, but many of these practitioners are self-employed.
They work alone or in small groups, and for the sake of their businesses, they need to be able to attract and retain patients. Marketing can be difficult with potential clients who tend to have much more interest in social media than in traditional methods of outreach (health fairs, brochures, television commercials).
To be licensed, chiropractors typically complete a four-year program after college. They obtain their D.C. degree (Doctor of Chiropractic) and then are licensed by the state in which they practice. They file the paperwork to have a business, but where are the clients? There is intense competition for clients: the field is expanding faster than any other occupation. So how to attract clients?
Chiropractic marketing ideas have to be tailored to the community in which the chiropractor is practicing. In a town that does a lot of team sports, buying ad space on a banner that thousands of potential clients will see during every game can be a cost-effective move.
In a larger city, social media can often draw new clients: daily posting of interesting and informative content, coupled with a link to the practitioner’s website, can pique people’s interest enough to come in for an initial consultation. Discounts on chiropractic consultations or contests intended to spark referrals have also been effective.
Marketing education for chiropractors may be available from the school where the practitioner completed his or her degree. There is education for chiropractors who are starting their own small business available online, and recently, companies who provide coaching for chiropractors has become available.
Chiropractic coaching professionals may be able to tailor the marketing program to include an effective social media campaign. To be a chiropractor is often to be a small business owner, and savvy chiropractors will explore all available chiropractic marketing ideas to ensure long-term success.